Apr 23, 2020

Signs Of Coronavirus: The Phone Call Goes Back To College

A recent New York Times article proclaimed “The Humble Phone Call Has Made A Comeback.” Citing reports from telecommunications giants like Verizon and ATT, the Times notes that while more internet use was expected during the coronavirus pandemic, what wasn’t anticipated was an even larger upswing in voice calls, a form of communications that’s been steadily declining for years.

According to the Times, “Verizon said it was now handling an average of 800 million wireless calls a day during the week, more than double the number made on Mother’s Day, historically one of the busiest call days of the year. Verizon added that the length of voice calls was up 33 percent from an average day before the outbreak. AT&T said that the number of cellular calls had risen 35 percent and that Wi-Fi-based calls had nearly doubled from averages in normal times.” By contrast, internet traffic was up between 20 to 25 percent over the average prior to the outbreak of the virus.

Ever since colleges and universities across the nation sent most of their students home for the remainder of the spring semester, they’ve turned to new forms of technology to try to recreate the teaching and student services that were formerly integral parts of their campuses. The result: huge increases in online classes, webinars, videoconferencing and remote meetings. Welcome to the new campus normal: the world of Zoom, Cisco Webex, Google Hangouts and BlueJeans.

Trouwschoenen

But like the rest of the pandemic world, colleges are rediscovering the many advantages of the old-fashioned phone call as a trusted and personal way to connect with the people who mean the most to them - students. That old ATT jingle - “reach out and touch someone” - has found a renewed resonance among admission officers, college administrators, counseling center staff, students and their families.

A telephone call has a unique psychology. It’s intimate in ways that a chatbot cannot duplicate for the simple reason that in a phone call two people actually talk to each other, and just each other. You hear another human voice. When it’s whispered, it can still be heard. When it’s shouted, you remain at a safe distance. It’s a real conversation where emotions are conveyed along with information. Feelings can be hurt, but they also can be soothed. On the phone secrets are shared, promises made, anxieties eased.

Mar 20, 2020

Top Trends In Sustainable Fashion Today

The fashion industry is the world’s second largest contributor to pollution. Talking about ethical commitments has become an expectation for brands, but many in the industry are secretly wondering if consumers are willing to put their money where they mouth is.

While climate change campaigner Greta Thunberg may be Time’s Person of the Year, fast fashion retailer Boohoo expects its revenues to grow over 40% in 2020. Consumers are more skeptical than ever, and are weary of greenwash and female empowerment messages created in boardrooms full of men.

The topic of sustainability in fashion is full of contradictions. Fashion, by definition, is ever changing, whereas to be truly sustainable, you would not buy anything new at all.

Yesterday, I chaired a panel on making fashion sustainable for Enty Live with people who have the power to make genuine change.

Many people want sustainably made clothes and ethical working conditions, but they also want cheap prices. Since organic cotton is around 30% more expensive than the stuff covered in pesticides, the decision to buy sustainable clothes really does hit the pocket.

While some consumers are devotees of the green message, most put style first, with sustainability as a pleasant addition. Hugo Adams, CEO of the Frugi Group, an organic cotton brand, says the company has two distinct customer types: the dark green and the pistachio green.
                                                             

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