"People are wanting that connection to something that feels like a happy path and story," says the fashion designer and entrepreneur, Rebecca Hessel Cohen, about LoveShackFancy, the womenswear brand she started 6 years ago. Cohen's line of modern, vintage, victorian-meets-edwardian-meets-floral collection were born at her wedding. She designed dresses for the bridal party that would be easy to move in, easy to dance in, and easy to live in. The result was a chiffon halter—feminine but flirty, sexy but demure. It was the dress that, proverbially, launched a thousand dresses.
Cohen and I are at her family summer home in Watermill, New York where she hosted a dinner in collaboration with milliner, Nicolas Fouquet. It's golden hour and the property is bathed in late summer shimmer laced with a light, warm breeze.
The home, where she spent her childhood summers and where she was married, is a 19th century farmhouse sat within an orchard and framed with rolling country gardens. A small gardening shed with walls comprised of antique french doors is coming slightly undone with perfectly peeling paint. The shed contains one of the two dinner tables at the party and is set with linens new to the LoveShackFancy collection. Whimsical floral centerpiececs of dusty pink roses and lavender decorate the tabletops, and the property is scattered with oversize pillows and blankets in the grasses for lounging. It's magical.
The event is a manifestation of what Cohen does so impeccably—she has a very specific vision from which she doesn't deviate, a vision which she executes down to every miniscule detail. It's why LoveShackFancy is what it is, because she is unwavering on its offering at every touch point, giving her consumers the opportunity to tell their own story, while being a part of the one she's created.
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